Schema Markup Templates

🏢 Organization Schema

Define your business entity for AI recognition and knowledge panels.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "url": "https://yourcompany.com",
  "logo": "https://yourcompany.com/logo.png",
  "description": "Brief description of your company",
  "foundingDate": "2020",
  "sameAs": [
    "https://linkedin.com/company/yourcompany",
    "https://twitter.com/yourcompany"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Support",
    "availableLanguage": ["English"]
  }
}
</script>

Implementation Tips

Place in the <head> of your homepage
Update sameAs with your actual social profiles
Include high-resolution logo URL
Add multiple contactPoint types if applicable

❓ FAQ Schema

Mark up frequently asked questions for AI citation opportunities.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer a 30-day return policy on all items. Simply contact our support team to initiate a return."
      }
    },
    {
      "@type": "Question",
      "name": "How long does shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standard shipping takes 3-5 business days. Express shipping is available for 1-2 day delivery."
      }
    }
  ]
}
</script>

Best Practices

Each Q&A pair must be on the same page
Questions should reflect actual user queries
Keep answers concise (150 words max recommended)
Don't use FAQ for advertising or promotional content

📝 Article Schema

Help AI understand your blog posts and news articles.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "description": "Brief description of the article",
  "image": "https://yoursite.com/article-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.com/authors/author-name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Site Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  },
  "datePublished": "2025-01-15T08:00:00+00:00",
  "dateModified": "2025-01-20T10:30:00+00:00",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://yoursite.com/article-url"
  }
}
</script>

Required Fields

headline, image, datePublished are required
Include dateModified when content is updated
Author should have a dedicated page with credentials
Use ISO 8601 format for dates

📍 LocalBusiness Schema

Essential for local SEO and AI local search visibility.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "image": "https://yoursite.com/business-photo.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "City Name",
    "addressRegion": "State",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7128,
    "longitude": -74.0060
  },
  "url": "https://yourbusiness.com",
  "telephone": "+1-555-123-4567",
  "priceRange": "$$",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    }
  ]
}
</script>

Local SEO Tips

NAP (Name, Address, Phone) must match your GMB listing exactly
Use specific @type like Restaurant, Dentist, or Plumber if applicable
Include exact coordinates for map visibility
Add review markup when you have sufficient reviews

️ Product Schema

Enable rich product information in AI responses.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "image": [
    "https://yoursite.com/product-image-1.jpg",
    "https://yoursite.com/product-image-2.jpg"
  ],
  "description": "Detailed product description",
  "sku": "SKU-12345",
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://yoursite.com/product",
    "priceCurrency": "USD",
    "price": "99.99",
    "priceValidUntil": "2025-12-31",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "128"
  }
}
</script>

E-commerce Optimization

Include multiple high-quality images
Update availability status in real-time
Add review markup when you have 50+ reviews
Use valid structured data for priceValidUntil

🔧 HowTo Schema

Mark up instructional content for AI assistant responses.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Bake Chocolate Chip Cookies",
  "description": "A simple recipe for delicious chocolate chip cookies",
  "image": "https://yoursite.com/cookies.jpg",
  "totalTime": "PT45M",
  "estimatedCost": {
    "@type": "MonetaryAmount",
    "currency": "USD",
    "value": "10"
  },
  "supply": [
    {
      "@type": "HowToSupply",
      "name": "Flour"
    },
    {
      "@type": "HowToSupply",
      "name": "Chocolate Chips"
    }
  ],
  "step": [
    {
      "@type": "HowToStep",
      "name": "Preheat",
      "text": "Preheat oven to 375°F (190°C)",
      "url": "https://yoursite.com/recipe#step1"
    },
    {
      "@type": "HowToStep",
      "name": "Mix Ingredients",
      "text": "Mix flour, sugar, and butter in a large bowl",
      "url": "https://yoursite.com/recipe#step2"
    }
  ]
}
</script>

Content Guidelines

Each step should be actionable and clear
Include time estimates for complex procedures
Add images for each step when possible
Link to specific step anchors on the page